7 Steps to Market Segmentation

Market segmentation is broadly defined like a complex process composed in 2 primary phases: – identification of broad, large markets – segmentation of those markets to be able to select the best target markets and develop Marketing mixes accordingly. Everybody inside the Marketing world knows and talks about segmentation though not many truly understand its […]

Guide to Advertising Appeals – The 7 Ad Appeals Explained

The unwritten rule of effective advertising involves creating ads that attract people’s feelings, these appeals could be broadly categorized into fear, sex, humor, music, rationality, feelings and scarcity. These appeals are something which are felt by everybody globally, no matter race, financial stance or intelligence.Remember an advert that you could remember, what appeal made it […]

Amanpulo – The Ultimate Secret

One of the paradise of islands that’s the Philippines, one of the selections of escapes all over the world, using one of all of the chains of hotels and resorts around the world, there’s a secret. This can be a secret so coveted, 99% from the occupants from the Philippines does not know its there: […]

Impact of Technology In The Game of Arts And Entertainment

Nearly everybody enjoys the different sorts of entertainment, and a few people love much more being entertainers. They would like to become actors, comedians, dancers, singers. We accustomed to walk inside theatres following a hard day’s try to relax and find out the most popular plays. Only within the last century are we had the […]